Monica started Blue Monkey Herbal Co. in 1997 on the basis of rainforest preservation and her love for plants and how people use them. Having once read an article about how the indigenous peoples of the Amazon rainforests use plants for medicine and about deforestation of these same forests, she immediately felt it was her duty to do something about it.
So, she joined the Rainforest Action Network and their efforts to combat the companies that are responsible for the destruction of these precious ecosystems. Later, she started a grassroots organization of the Rainforest Action Network in Austin, educating the public on the problem of tropical deforestation. She then decided to educate people in another way, as well as raise money for the Rainforest Action Network: through the formation of Blue Monkey. She not only could create wonderful and natural products, but also products with a sincere cause behind them.