Award winning songwriting and world class musicians weave a strong, intricate soundscape that has elements of 70's soul, folk, and rock. All channeled through a truly original and honest medium that leaves no doubt that this music is alive in today.

Fresh, organic, ready for harvest ... Fruit of Choice debut EP ‘Vow’ hits the shelves of your local music-mart this week. Brainchild of writer/performer and Asheville native Matt Parris, Fruit of Choice cultivates a collection of tunes infused with enough variety to satisfy the most demanding and diverse musical palate. Discerning listeners might detect hints of Joni Mitchell, Al Green, shades of Segovia, even tinges of Jeff Buckley and Zeppelin, but above all, Vow serves up a bounty of sound that resonates its own sincerity and originality.





























All twelve tracks are graced with River Guerguerian's masterful percussion. The tune "I'm Free" epitomizes his touch ... bold and intricate, yet unhurried and consistent. A highly respected musician, Guerguerian has performed and recorded with the diverse likes of Ziggy Marley, Gipsy Kings, the BBC Symphony Orchestra, Tan Dun, and NewBand/Harry Partch Ensemble. Chris Rosser's work on Wurlitzer, Hammond, and even harmonium add a dimension to the tunes that is sometimes mellow, sometimes driving, but always compelling. Also a prolific producer, Vow co-production and co-engineering credits go to Rosser. Bassist Grant Cuthbertson rounds out the Fruit of Choice rhythm equation. His thick and flowing grooves on P-bass, fretless, and upright leave no doubt Cuthbertson knows exactly where he's going, making it a joy to join him on the ride.